Markup vs Margin Calculator

Set selling prices with confidence. Convert between cost, sale price, gross profit, markup and margin for ecommerce, wholesale, retail and service businesses.

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Pricing calculator

Quick explanation

Markup
Profit divided by cost. Example: buy for 40, sell for 60. Profit is 20, markup is 50%.
Margin
Profit divided by selling price. On the same example, 20 profit on 60 sale price gives 33.33% margin.

Related tools: Percentage Calculator, VAT Calculator, US Sales Tax Calculator.

FAQ

What is the difference between markup and margin?

Markup is based on cost. Margin is based on sale price. Margin is always lower than markup for the same product.

How do I find the sale price from a target margin?

Use the target margin result below the calculator. It shows the minimum selling price needed to hit your chosen margin.